The quest for perfection is an endless journey. It has long been a well-known fact that one of the freshest seafood catch comes from Norway; but serving Norwegian salmon at the dinner table has become such a norm that it fails to make the cut. Or in this case, make the catch. Lerøy Seafood Group, one of the world’s largest farmers of Atlantic salmon from Norway, now introduces a premium grade of salmon to Singapore. Aptly named Aurora Salmon®, discerning salmon lovers will now be able to enjoy the round melting flavours from one of the finest salmon in the market.
The Aurora Salmon’s® differentiating factor is in its unique farming conditions. Bred under the Aurora Borealis in Northern Norway, the pristine environment of consistent temperatures, optimal currents and oxygen levels ensures the steady growth of the Aurora Salmon®. The result is an unparalleled sweet and smooth texture to the salmon, with a higher fat content than other farmed salmon, making it an ideal choice for sushi and sashimi.
Lerøy Seafood Group imposes stringent measures to ensure the highest quality is maintained, andrestricts the quantity of Aurora Salmon® produced so as to avoid a case of overharvesting. All Aurora Salmon® harvested is flown fresh to Singapore within 48 hours, and will be retailed exclusively at all Kuriya Fish Market outlets from Fridays to Sundays. The best part? It’s the same price as other Norwegian salmon sold. Now that is what I call a dedication to food quality.
For a list of Kuriya Fish Market locations, please click here.